Spa & Overall health
Lodge de Zwaan
Regards number: 190314 Name: Charlie Poppe
Relationship number: 153060 Name: Yanfei zhang
Relation number: 213365 Name: Nina Seepers
Relation number: 275697 Name: Lou Noten
PBL Group I2PLG
(Do not transform this cover page with the help of pictures and so forth paper = 5 internet pages max & cover & appendix. Staple together)
This research is about the implementation of the innovation to get hotel de Zwaan. The innovation consists of offering sauna and rub facilities. This innovation can provide the customer with the likelihood to have a soothing experience. Primary for this advancement will be both internal friends of the hotel as well as external guests. The main target group for his innovation is a middle-class leisure couple friends. The purpose of this kind of research is to find out whether and in what way the specific segment will worth the new assistance and to what extend they are willing to pay funds for the provided services. Next task management is designed for the implementation from the innovation. The methods used fortification his are techniques such as WBS and AOA, which will both will be described and explained in the chapter project management. At the end of the exploration there will be some management decision making as well as the drawing of results will be performed.
With this research it really is highly important to use management info such as data concerning occupancy percentages and spending habits of the target groups. Anything other which can be of high importance is the approach the target teams make use of their leisure time and exactly how the target group values specific facilities and services. Based on this information the management will make several decisions. These decisions can matter pricing and promotion channels.
The decisions that will be made with regard to the innovation will have a primary effect on everyone of the lodge, this instead of the hotel's employees. A few employees will be skilled for preserve handling and explaining from the sauna. The key target groups of hotel de Zwaan would be the elderly enjoyment guests, the center class business owners and the leisure time couples. The main target group for this creativity will be the middle-class leisure few guests. With use of this information the following difficulty statement have been designed.
What percentage of hotel sobre Zwaan's middle-class leisure few guests will be interested in this innovation of sauna and massage facilities and until what magnitude do these kinds of guests benefit the innovation?
Management objectives flow normally form the difficulty statement, this according to Cooper & Schindler (2003) Moreover Cooper & Schindler explained a decision-based research in 9 steps, actions include research planning, sufficient analysis and also reflection.
The research question's aspects will lead to the knowledge needed to solution the problem assertion. These aspects will be with regards to price elements; particularly determination to pay/ the value for the innovation, your competitors, promotion in the innovation, tendencies, substitutes and safety factors.
* Exactly what the main differences and pursuits of the middle-class leisure few guests that visit Motel de Zwaan? (Quantitative, Complex Interview) 5. How do the middle-class amusement couple guests visiting resort de Zwaan spend all their leisure time during their stay with the hotel? (Quantitative, In-depth Interview) * How many competition (other companies of spa and therapeutic massage facilities) exist within Raalte? (Qualitative, Observation) * What is the attitude from the middle-class leisure couple guests of hotel para Zwaan for the trend of sauna and massage facilities? (Quantitative, Survey) * So that time units shall the sauna and massage services be used? (Qualitative, target group) 5. What exercising are needed for the employees that may...
References: * Cooper, M. R. & Schindler, S. S. (2003) Business Exploration Methods, New york city: McGraw-Hill